
Cost of one sponsored Instagram Reel view in India, by creator size. Source: Veridian Code, Influencer marketing cost in India (2026).

What influencers cost in India, by the view: the study's findings in one infographic. Source: Veridian Code, Influencer marketing cost in India (2026).
A Reel view costs ₹0.75 from creators under 10,000 followers and ₹2.30 above a million, and 31 of 63 published rate quotes repeat another site's range
Followers tell you how many people are expected to see a post, but views tell you how many actually did see it.”— Ashok Kumar Saini, Co-founder, Veridian Code
NEW DELHI, INDIA, November 12, 2026 /EINPresswire.com/ -- A study conducted by the digital marketing agency Veridian Code reveals that a sponsored Instagram Reel from creators with fewer than 10,000 followers costs brands approximately ₹0.75 per view, whereas